The community members of Iron River are similar to many other communities in that they believe the key to positive mental health is to just be strong and stoic. This project is aiming to move beyond that limiting belief by creating the casual atmosphere of a coffee shop in various pop-up locations around the town. They are providing these spaces to inject an openness of mental wellbeing in a friendly and relaxing environment to encourage members to about their own mental health. It is acknowledged that using baby steps is the path forward in their community so as not to close any doors and, rather, to invite people in to allow themselves the space to share as they feel comfortable doing so.